Online Fundraising

Online fundraising is a pivotal avenue to success in today's changing fundraisng landscape. Online fundraising makes up for many of the inefficiencies of offline fundraising. Consider a pizza card fundraiser of year's past. A group of students on a baseball team, for example, are distributed a set amount of pizza cards to sell to the neighborhood. Logistically, they would need to travel to relatives and neighbors to sell these cards, then collect money, then have it processed by the organizers of the fundraiser, who in turn track the revenue, and split it with the pizza shop. This is a multi faceted process that involves a lot of oversight and can be quite inefficient. There are many solutions that exist via online fundraising, and one of the most simple is having a website.

Your cause may already have a website, and if not, it's highly important to create one. A well marketed website with a strong call to action will be a powerful agent in gathering direct funds, with or without incentive to the prospective donor. However, a donation button is vital - otherwise the awareness you've raised will be for naught. Donation buttons can be set up through a variety of platforms, one of the most popular being paypal.

Here's an excellent place to get started online fundraising

Here's a great article on online fundraising

Here's another solid article on online fundraising